LegitKits Facebook Ad Campaign

Campaign Strategy and Implementation

1 Setting Clear Objectives

Before launching the campaign, specific measurable objectives were established:

Achieve an average Purchase ROAS of at least 25x across campaigns
Significantly boost quilt kit sales through targeted digital advertising
Maintain a cost per purchase under $15 to ensure profitability

These objectives aligned with LegitKits' strategic vision of scaling sales and market dominance by capitalizing on effective digital channels.

Key Takeaway: Setting specific, measurable objectives before launching campaigns provides clear benchmarks for success and helps guide strategic decisions throughout implementation.

2 Implementing Multi-Channel Strategy

To maximize results, a comprehensive strategy was deployed with multiple components:

Targeted Facebook Advertising: Engaged specific demographics and psychographics interested in quilting and crafting
Creative Content Development: Produced engaging visual and narrative content that effectively highlighted the uniqueness of LegitKits' products
Retargeting Strategy: Deployed focused ads to recapture the interest of website visitors who had not yet converted into buyers
Budget Optimization: Managed ad budgets strategically to maximize ROAS and ensure effective spend

This multi-faceted approach ensured we reached the right audience with compelling messaging at various stages of the customer journey.

3 Facebook Ads Campaign Execution

The Facebook advertising campaign was structured to target different segments of potential customers:

SALES Campaign Performance:

Purchases Conversion Value: $7,548.94
Cost Per Purchase: $11.74
ROAS: 13.39x
Amount Spent: $563.60
Purchases: 48

Retargeting Ad Set Performance:

Purchases: 42
Amount Spent: $80.89
ROAS: 41.83x
Cost Per Purchase: $5.71
Purchases Conversion Value: $10,037.60

Success: The retargeting campaign delivered exceptional results with a 41.83x ROAS, proving the effectiveness of targeting users who had previously engaged with the brand but hadn't yet made a purchase.

4 Implementing Email Marketing Support

To complement the Facebook advertising efforts, a strategic email marketing campaign was implemented:

Implemented a series of 10 emails targeted at segmented audiences
Email #8 generated $3,320.00 in sales, showing a strategic boost through targeted content
Carefully monitored open rates and click rates to refine content and timing
Analyzed form submissions with a form submit rate of 30.17%

The email campaigns served as both direct conversion channels and supportive touchpoints for the Facebook ads, creating a cohesive customer journey.

Key Takeaway: Multi-channel marketing creates synergy between different platforms, reinforcing messaging and capturing customers at various touchpoints in their buying journey.

5 Measuring and Optimizing Performance

Throughout the campaign, continuous measurement and optimization were key to achieving outstanding results:

Landing Page Metrics:

Sessions: 3,028
Pageviews: 8,529
Conversion Rate: 20.41%

Based on performance data, several optimizations were implemented:

Iterative updates to ad creative to sustain performance and engagement
Efficient scaling of campaigns based on real-time performance metrics
Fine-tuning of email send times and content delivery

Success: The campaigns resulted in a strong average ROAS beyond 29x across all channels, significantly increasing quilt kit purchases while maintaining cost-effectiveness.

Challenges and Solutions

Several challenges were encountered during the campaign implementation:

Challenges

Ad Creative Variability: Maintaining engagement over time required frequent creative refreshes
Budget Management: Balancing spend across different audience segments to maximize ROI
Email Campaign Timing: Finding optimal send times in a crowded inbox environment

Solutions

Developed an iterative creative testing process to identify high-performing visual and copy elements
Implemented data-driven budget allocation, shifting resources to high-performing segments
A/B tested email send times and monitored engagement metrics to optimize delivery schedules

These challenges provided valuable insights that informed not only this campaign but also future marketing strategies for the client.

Key Takeaways and Results

Retargeting Delivers Exceptional Value: The 41.83x ROAS from retargeting efforts demonstrates the power of re-engaging warm audiences.
Multi-Channel Approach Maximizes Impact: The combination of Facebook ads and email marketing created multiple touchpoints that reinforced the brand message.
Data-Driven Optimization Is Crucial: Continuous monitoring and adjustment based on performance metrics was key to campaign success.
Creative Messaging Matters: Compelling visual and narrative content that highlighted product uniqueness drove engagement and conversions.
Strategic Segmentation Increases Efficiency: Targeting specific audience segments with tailored messaging improved campaign efficiency and reduced cost per acquisition.

Client Testimonial: "Jose's strategic approach to our digital marketing has significantly exceeded our growth expectations, proving invaluable to our business." – Mike, LegitKits CEO

Jose Felix Cruz

LegitKits Facebook Ad Campaign

Project Overview

Key Metrics Achieved

Business Challenges